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How do You show ROI for social media marketing in terms of time and resources...

  There are 5 main metrics that you want to measure when you’re showing the ROI for social media marketing in terms of time and resources. These metrics are not a silver bullet but are surefire ways to...

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Social Media Optimization – Verbs Not Nouns

As you step into the engagement process of social media, try thinking of verbs not nouns. What does this mean? It means not focusing too much on the object or artifact: The new product, the big report,...

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How social marketing and search engine optimization work together

Take a minute to think next time you Google something that your search is just one of 2 million that Google will receive in that minuet. If you take that same time frame, Facebook users post 684,478...

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Social Marketing: The Importance of Contextual Storytelling

Importance of Context in Social Marketing Context is the environment which a message is spread. If you don’t have this figured out then your social marketing efforts for awareness will be more than...

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